I have had so many people ask me what is the best way to entertain your clients, and I always answer with: "depends what your client is interested in". The key to client services in the business world is knowing everything you can possible know about your client. Your client chose YOU to represent them, and they can chose to replace YOU as well. It is important to understand that and appreciate the business they bring for you. The way to appreciate their business is by taking care of all of their needs in the workplace, and to go the extra mile by taking them out from time to time.
Now the important question, what is your entertainment budget and what are your client's interests. Once you have solidified those two important factors, you can start planning. I have listed my top 5 suggestions that I have personally used for client services and have all been successful wins in my client's eyes.
1. THE FOODIE: If you client is a foodie, check out Urban Daddy or Yelp and look up the latest hip restaurants that have opened.
2. THE ALCOHOL LOVER: If your client loves a good stiff drink, look up different whiskey bars or lounges that have great mixologists. If you are in LA, I suggest Bazaar, by Jose Andres for their cocktails and the Manhattan Beach Post for a quality old fashioned.
3. THE SPORTS ENTHUSIAST: Find out your client's favorite team and take them to a sporting event. Make sure you get the type of seats your client either would normally sit at or "dream" to sit at. What I am trying to say is, your seats better be in the first 10 rows or you should plan on watching the game at a fancy restaurant that has a big screen TV showing the game. I have a perfect example from last night (see picture below) when I attended a Lakers game at the Staples Center in Los Angeles.
4. THE FASHIONISTA: If your client loves fashion, try taking them to a fashion show. Look up fashion week in your city and see if your company has any connections into the fashion world to score you and your clients seats at an ultra exclusive show or afterparty. If not, sometimes smaller stores or departments stores do fashion shows, so make sure to check your local newspaper to find out if any events like this are coming up. If you are in LA, check out the FIDM website, as they have plenty of exhibitions and shows that they plan throughout the year. If your city does not offer these types of shows, then make sure to check out magazines such as Vogue, Glamour, Vanity Fair, Elle or GQ and look up the latest "it bag" or general "new hot item" and get that for your client's birthday! Your client will be thrilled you took the time to do some research and get them something that is well sought after in the fashion world.
5. THE ATHLETE: If your client loves to be active, take them out for a round of golf at Trump National Golf Club. If you do not know how to play golf and your client loves golf, you better start taking lessons! You can also ask your client if they want to go hit a bucket of balls and grab dinner at the country club afterwards. It is not that difficult to take your anger out on those golf balls! If you honestly can't play golf for the life of you and prefer not to embarrass yourself, then offer a certificate for a round of golf for two. That way your client can take whomever they choose to.
I hope this advice suits you well and gives you the confidence to plan a fun night out with your client.